Liberal Democrats
During my tenure as Head of Membership and Fundraising for the Liberal Democrats, I spearheaded a strategic overhaul that transformed the party's fundraising efforts.
My approach integrated cutting-edge digital strategies with personalized engagement, fostering a strong connection between the party and its supporters.
By devising and executing innovative campaigns across earned, owned, and paid channels, I led a 50-fold increase in digital fundraising, leveraging the power of online platforms to engage a broad audience and secure substantial financial support.
Through targeted messaging, data-driven insights, and the creation of compelling donor journeys, I was able to significantly boost recurring revenue streams. These efforts not only provided immediate financial gains but also ensured sustainable, long-term financial health for the party, setting a new standard for political fundraising in the UK.
Fundraising Gala
I had the privilege of organizing a high-profile fundraising gala for a Human Rights charity, bringing together a distinguished group of influential supporters and a group of of high-net-worth individuals (HNWIs).
The event, meticulously planned and executed, featured prominent figures and provided an engaging platform for meaningful conversations and substantial philanthropic contributions.
My role encompassed every aspect of the event, from strategic planning, securing high-profile attendees to designing the event’s format and ensuring a seamless experience, which led to an atmosphere that fostered both networking and support for the cause.
The gala not only exceeded fundraising targets but also strengthened relationships with key supporters, further enhancing the organization’s capacity for future initiatives.
Major Donor Fundraising
As an experienced major fundraiser, I have successfully cultivated relationships with high-net-worth individuals (HNWIs) to secure significant financial contributions in support of critical causes.
My ability to engage with and inspire donors has been instrumental in raising substantial sums for international human rights campaigns. By building personalized engagement strategies and crafting compelling narratives around the urgency and impact of the campaigns, I have fostered deep connections with key supporters.
One notable example was securing major donations that directly fuelled efforts to advance human rights on a global scale, reinforcing my expertise in driving financial support for transformative international initiatives.
Subscription Economy Expertise
As a specialist in subscription-based business models (member & supporter-based models), I have a deep understanding of how to leverage recurring revenue streams to drive sustainable growth and long-term profitability.
When structured correctly, subscription-based business models provide a powerful, sustainable, and effective model for a variety of commercial and non-commercial organisations and campaigns.
With years of experience designing and implementing subscription strategies, I have helped organisations across various sectors (ranging from politics and civil society to commercial) unlock the full potential of this model.
From structuring tiered pricing systems to optimising customer acquisition and retention, I build scalable solutions that create predictable, consistent revenue. My approach focuses on delivering continuous value to customers, ensuring high levels of satisfaction and loyalty, which are essential for maintaining long-term relationships and minimising churn.
My expertise in subscription models goes beyond just setup — I work to fine-tune every aspect of the operation to maximise growth. This includes personalized customer engagement strategies, upselling premium features, and using data analytics to predict customer behaviour, which helps increase customer lifetime value (CLV). I also emphasize the importance of seamless onboarding and an exceptional user experience, both of which are critical to ensuring early adoption and reducing friction. Through these strategic efforts, I enable businesses to transform one-time transactions into ongoing, mutually beneficial relationships with their customers.